Purely Natural

2012 Academic Project

Challenge

I am not a singer or a musician, but I got a task from advertising design class, to make my self’s CD design and promotion. This CD and its promotion have to show who I am and the genre of CD must be suitable for my characteristic and tell about me.

Solution

I choose Purely Natural as the name and concept of my CD. I choose accoustic-country genre which i the music genre I like, and the genre hat best describe about me. The concept purely natural also describes about me and suitable with the acoustic – country genre. The photo shoots of myself use the concept of pure and nature, by using garden background. From my dress, to colors and the hat I wear describe about me, my concept and the genre of the music.

Bulimia Awareness

2012 Academic Project

Challenge

Bulimia is an eating disorder, which mostly attacks women. Bulimic usually does -binge-purging, which she/he ate a lot, and then throw them up. A bulimic uses her/his finger, tooth-brush, spoon or even laxative and medicine to throw the food up. This illness was mostly found in independent countries such as USA, England and the Europe countries. But nowadays, this illness starts to spread in Indonesia. Since the media about other countries models, which mostly comes from independent countries spread in Indonesia, the women in Indonesia start to be the audiences of the media. This encourages women to have thin, skinny body like they see in media. And an eating disorder like bulimia can easily happen, especially to the audiences which are mostly teenagers to young adults, who have good or great economy and education.

Solution

So I make this campaign, which is a serious campaign because it talks about serious illness, eating-disorder. Besides, this campaign also have to be attractive, and the media have to be eye-catching to attract the audiences which are mostly teenagers and young-adults. The designs and media also have to be feminine and suitable for the characteristic of audiences I mentioned.

Museum Bahari

2011 Academic Project

Challenge

Museum Bahari is a maritime museum in Indonesia. Indonesia is a maritime country, and 2/3 of Indonesia is sea.The maritime in Indonesia has a lot of history, power, and also mightiness. The vision, mission and the goal of amuseum Bahari are to be the biggest museum in Indonesia, to be a pride, to grow the love as a maritime country. Besides, also to be in the same level with other maritime museums in the world, to be information and study sources about maritime in Indonesia, and especially toshare and grow the power and the love of history and maritime. Unfortunately, this vission, mission and goals aren’t reached yet. Since Indonesians don’t care about the maritime and history, also the Museum Bahari itself. The museum is also so small, and lack of facilities. Though the entry ticket is so cheap, it doesn’t attract people to come and care yet.

Solution

So, I choose to make a logo redesign and all of the brand identity of Museum Bahari to show what they want to show and share, and also to attract people to do come and care. I choose Phinisi as the object of logo since Phinisi is one of historical boat from Indonesia. The one and only boat with seven sails, which has its own meaning. The meaning of these seven sails is : Phinisi is the first boat that can sail through seven islands and seven large oceans in the world. i choose a darl grey-blue color, inspired from nawasanga color to show the history side. Serif font is chosen in order to show history visual in typography.

Stationery

Graphic Standard Manual

Company Profile

Applications

Celtic

Typeface Design – 2011 Academic Project

– Sketch

– booklet cover and contents

– applications

– poster

Challenge

Based on my interest to fairies and fairytales, a typeface that is suitable for them is needed. The characters that needed inside the font are feminity and imaginative.

Solution

Celtic is a decorative font. It has no serif, and is flexible. The shape and flexibiity shows both feminity of woman and imagination. So this font is suitable to show either beauty or beautiful imagination.

Party

Light Painting and Photography – 2010 Academic Project

Concepts

When the served, the party is started! Colorful, cheerful, wonderful party for young ages.

Tools

Glass, Bottle, LED lights (colors : red, green, blue, yellow, white), Canon 550D with 18-200 lens, Black Linen

Location

Kitchen

Calendar Design

Design and Typography

Cultural Design

Editing

Modern issue about global warming, published by using culture tradition of Indonesia.

Marks and Spencer Fashion Show

                  

         

I was doing photo hunting in a mall. Accidentally, there was a fashion show there. I took shots, and these are some of them.

Girl and Things

By using the angle, applying the composition and girly feelings.

J-co Donuts Print Advertising

Photography and Editing – 2010 Academic Project

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Challenge

In food advertising, it is too general to use the photo of product only. To take a photo of the donuts in the box is not easy also. Donuts in the box and the box itself need different amount of lights. In case to get the right and food colors for each.

Solution

To attract consumers, I make a christmas version advertising for JCO. JCO Donuts are sweet and colorful, that’s why i make a concept of Christmas and Present. Sweet and colorful donuts in Christmas will bring a lot of joy to consumers. In pthe photography, i took two times to shoot the box, and then to shoot the donuts. To make them precision, I used tripod for my camera. Without moving both donuts and box, and set the lighting that was suitable for each shot. Then i edited the two photos and brought them together in one photo. I shot 6 photos of photo model with different poses to show the joy that jco donuts bring to consumers.