2012 internship
Agenda Layout
2012 internship
Challenge
A&W is a restaurant that is very well known for its fried chicken. A&W is going to serve new taste of fried chicken. The new taste is spicy, the taste will be unique and different from competitors. The spicy taste doesn’t come from chilly but comes from spices and other natural ingredients.
Solution
I make the Poster design that will speak literally to audience and customers. I use the fried chickens as object, and it will look still hot just like they just fried. There will be smoke comes out from the chickens, with vector objects of spices and natural ingredients.
2012 Academic Project (in group)
Challenge
Station Rasa is one of Orang Tua’s brand of candies. It was popular but it is not anymore. So our group think we need to make the new advertising design and strategies to bring it up to be popular again.
Solution
Since the target audience of Station Rasa are children so we come out from the ideas of making fun and cute advertising. Based on the nice brief we created, we made some characters of children that go in their adventure to the candy, chocolate-and everything sweet of garden and factory. We show it in print advertising, and in animated advertising with jingle and words we made our own.
Jingle :
Station Rasa Permen Kita
Banyak Rasa, Banyak warna
Semua Rasanya Pasti Kau Suka
Nikmati Bersama Kawan Semua
Station Rasa, Rame rasanya, Rame cerianya.