Royal Aljazeerah

2012 internship

Challenge

Royal Aljazeerah is an Arabic Restaurant that is located in Puncak. As an Arabic Restaurant, of cousr it serves Arabic Food as the most recommended. But besides, it also serves Chinese Food, Western Food and Indonesian Food.

Solution

Royal Aljazeerah is owned by an Arabian. Most Arabians like their culture, and Arabic pattern is one of well-known culture from Arab. So for the Menu and Food Box design, I use Arabic pattern. Besides, I also use pattern that suitable for each country (Chinese, Western and Indonesian) for the menu dividers.

Menu dividers

Applications and food box design

Cut and Paste

2012 internship

Challenge

Cut and Paste is a brand for shoes straps. Shoes straps is footwear’s accessories for women that usually worn with high heels. The tarhet market of this product is middle up, and stylish-fashionable women.

Solution

I make the logo in three alternatives. The first is simply use the initial of brand name as typeface logo. The second is using the object heel with a rose as the shoe strap, with circle shape and knot lines. The third is using the same object, and with a girly font. I use the colors black, white and gold to show glamour-fashionable identity in the logo.

Packaging Design

Challenge

By the client’s request, she prefers the logo of product is just a logotype. And she requests the colors and the packaging to be more girly than glamour.

Solution

I make the logo by using handwriting and girly typeface, by playing with the typeface too. I use girly and catchy blue and red-pink to be used in the packaging design.