2012 Academic Project
Challenge
Bulimia is an eating disorder, which mostly attacks women. Bulimic usually does -binge-purging, which she/he ate a lot, and then throw them up. A bulimic uses her/his finger, tooth-brush, spoon or even laxative and medicine to throw the food up. This illness was mostly found in independent countries such as USA, England and the Europe countries. But nowadays, this illness starts to spread in Indonesia. Since the media about other countries models, which mostly comes from independent countries spread in Indonesia, the women in Indonesia start to be the audiences of the media. This encourages women to have thin, skinny body like they see in media. And an eating disorder like bulimia can easily happen, especially to the audiences which are mostly teenagers to young adults, who have good or great economy and education.
Solution
So I make this campaign, which is a serious campaign because it talks about serious illness, eating-disorder. Besides, this campaign also have to be attractive, and the media have to be eye-catching to attract the audiences which are mostly teenagers and young-adults. The designs and media also have to be feminine and suitable for the characteristic of audiences I mentioned.
Elle's wonderland 