Massa Kok Tong Coffee Shop

Challenge

Massa Kok Tong is a Chinese Coffee Shop, that is also known as Kopitiam by the Chinese. Massa Kok Tong is a coffee shop with classic concept, it also has its own brand design already before. I am asked to make standing banner and brochure to tell people that Massa Kok Tong has a delivery service. The owner want them to look more modern to catch the teenagers and young men’s attention but still not leave the classical concept.

Solution

I make it simple so it is not too playful, and with the brand’s color before to make it still classical and not leave the visual identity before. I choose playful boxes filled with flexible typeface. I also use the coffee beans as the design elements.

AsoTV logo

Challenge

AsoTV is a new website that is launched to sell products by online. This online website sells unique and useful products, and most of products are households. So the target market will be housewives, especially the young and modern housewives. The owner want to make AsoTV logo with fun concept.

Solution

I make a logo with fun concept by using three fun colors, red, yellow and blue. The fun concept is mostly near to comic concept. I make the logotype bold with outline to make it eye-catching and looks like 3D